http://www.crematoriumcafe.com/
https://www.facebook.com/profile.php?id=100005988198644&fref=ts
https://twitter.com/Warren_Ebony
This is our group work. It is a complicated digital story and it really bring a lot of benefits for me and my teammates. My job in this project is developing and testing the website. And making materials for the flash.
First of all, this story is based on a period of life of two people (Ebony and Stephen in 8 weeks). These two are fictional characters and they are created on social network. We carefully put twitters and Facebook posts and blogs to make these two characters real. All of these activities are planed and scheduled for keeping it real. At last, we make a flash and website to record all their behaviors and life in this short period. Then we broadcast it.
Because all of these story happened on social network. Therefore the entire story is part of our strategy. On the other hand, we also write some stories which uses this as an example or just a funny story to others. There are some misunderstandings about the strategy. Because we were using social network as a main part of our story, I did not decide a plan for promotion. At the middle point of the plan, Alex and Florence mentioned that and then I started to do it. It is reflect my careless. In the future, I must do better than this.
This is our social network strategy:
Social media plays a twofold purpose in our digital story project. Firstly, it is embedded within the digital story itself. The main character has interactions on Facebook, Twitter and Blogger. She is the sort of person that tweets her whole life to her followers and will share screenshots from other media straight to her twitter feed. Throughout the production stage, we will be using hash tags frequently to attract traffic to the main character’s twitter page. We will also follow and friend people from our existing networks using the main character’s Facebook and Twitter profile. This will help garner attention, and most importantly, make the fake character’s profile look realistic.
Secondly, social media will be used heavily to promote our project. Once the whole story is completed, everything will be collated into a website and the link for the website will be shared across our existing social media networks. We will also showcase this story on websites such as Reddit and Upworthy that feature unique, human-interest stories and have heavy web traffic, as well as QR and forums( you can add your bits here and talk about why we are doing that) , to build and audience for and encourage conversations around this topic. The hook or tagline for our story is that online relationships can end up with a surprising, nasty twist (needs fixing!). It would function as a cautionary tale to anyone who is interested in pursuing a relationship with someone they met online. We wanted to focus on online dating because it is currently a trending topic with the rising popularity of dating apps like Tinder that connects users through Facebook and shows like Catfish that shows the truth and lies of online dating.
Technology we used is not particularly sophisticated including Social network software(desktop version and mobile version), website developer, flash (Adobe flash), editing software (Premiere and some others), photographic software(Photoshop). Overall, we did it successfully. But there is also some issues. In project, we assigned the flash making and website developing to Tammy. Unfortunately, they are too much for one person. And when she said she cannot do both, we suddenly cannot arrange anyone to assist her. I finally took her work and the result is all fine at last. But it reflects that we underestimated the difficulty of making a flash and did not plan a B plan for accidents, which we should be very carefully at next time.
The outlook design and confidentiality are decided by group. We finished the website allowing everyone give an opinion. We changed those opinion via social network (because some of them made this work at work time (don’t tell my boss I did this), Skype group meeting is unacceptable). Website developer(me) make a basic version and everyone provide a proposal via social network. Then we tried those suggestions and made this final version.
The collaboration is something we can be proud of in this project. We have meet every week and switch ideas and suggestions via social network frequently. The whole project plan is well made (thanks Alex’s fine work). And when someone facing a problem, there were always helps from someone else. Everyone’s ideas were expressed clearly and after all, everyone was participated in and no feel left behind.
Overall, this is not a perfect result but it is beyond our expectation. Everyone is dedicated for this assignment and we all feel proud of it.
Resources
Every resource is 100% royalty free and all those agreements are placed on website.